Concrete with Vision: Designs that Prove Concrete Is as Beautiful as It Is Durable
Concrete has long been celebrated for its strength—but at Trueform Concrete, we believe strength is only the beginning. The material’s true potential is unlocked when it serves as both structure and sculpture, elevating commercial environments into artistic expressions of brand, purpose, and place.
From hospitality to retail to high-end residences, we’ve collaborated with bold visionaries to craft bespoke pieces that not only endure, but inspire. Below are standout examples that redefine what concrete can be.
Squarespace: Minimalism Perfected
In a design ecosystem where restraint equals luxury, the Squarespace headquarters exemplifies refined minimalism. Our work here embraced clean lines and monolithic silhouettes—an approach that amplified the brand’s identity.
The result? Reception and communal areas anchored by custom concrete elements that blend form and function seamlessly, evoking permanence without excess.
Design takeaway: Less can indeed be more—when the materials speak volumes on their own.
The Brownstone Boys: Historic Meets Contemporary
For The Brownstone Boys, creating modern spaces within century-old buildings requires an elevated sensitivity to texture, tone, and proportion. Trueform Concrete contributed handcrafted sinks and surfaces that marry old-world charm with a modern edge—bringing tactile sophistication into historic restorations.
Design takeaway: In adaptive reuse, concrete can bridge eras—offering modern function without disrupting narrative.
CNY Group: Form Follows Innovation
As a powerhouse in construction and development, CNY Group’s office demanded a statement piece that reflected both innovation and execution. Our team delivered large-scale, polished concrete panel that conveyed clarity, control, and contemporary professionalism. This piece supports the brand’s ethos of excellence in execution while remaining striking in their simplicity.
Design takeaway: Commercial interiors can—and should—reflect the identity and values of the team within.
Marriott Pittsburgh: Hospitality with Gravitas
Trueform Concrete created bespoke reception desks for Marriott Pittsburgh that balance elegance with everyday utility. A combination of our Foundry and Woodform finishes, our materials had to meet the rigors of high-traffic hospitality use while remaining visually compelling. Warm tones and refined edges made concrete feel organic, grounded, and luxurious all at once.
Design takeaway: Hospitality surfaces must endure—and invite. Concrete does both effortlessly.
Hode Group: Sculptural Presence in Workplace Design
For the Hode Group, we developed custom bartops, tables, and a conference table that act as sculptural centerpieces. Concrete here is not just utilitarian—it commands space with its mass and presence, setting a tone of permanence and professionalism in a contemporary office context.
Design takeaway: In commercial settings, bold concrete forms can communicate vision, leadership, and confidence.
Bar Avant: Industrial Chic, Reimagined
In collaboration with Bar Avant, our pieces echo the fun of the cocktail culture they support. With custom colored, single piece surfaces, our concrete elements express both authenticity and refinement—key attributes in the elevated aesthetic of modern hospitality.
Design takeaway: Material honesty becomes luxury when paired with impeccable execution.
Hotel Indigo: A Canvas for Local Culture
Hotel Indigo locations are designed to reflect their neighborhood’s character. For this project, we developed concrete elements that harmonize with custom lighting, textured surfaces, and local art. Our surfaces were not only functional but became focal points—an invitation to engage with place and purpose.
Design takeaway: When thoughtfully executed, concrete becomes a narrative element in brand storytelling.
Final Thoughts: Crafting Legacy, Not Just Surfaces
Each of these commercial projects highlights a shared truth: when concrete is crafted with care, creativity, and technical excellence, it transcends the conventional. At Trueform Concrete, we don’t just make things—we collaborate, solve, and sculpt visions into reality.
Whether you’re designing a boutique hotel, a retail experience, or a next-generation office, consider concrete not merely for its durability, but for its capacity to inspire.
Let’s Talk About Your Vision
Bring us into your next commercial project. Let’s shape something remarkable—together.