Need Help Convincing Clients? Trueform Is Your Design Partner in Concrete

When it comes to bringing bold design ideas to life, few materials match the versatility and impact of custom concrete. But for many designers and architects, convincing clients to say “yes” to concrete can be a challenge—especially when they're unfamiliar with its aesthetic potential or long-term value. 

At Trueform Concrete, we don’t just fabricate concrete—we empower design professionals. From personalized samples to expert trade support, we provide the tools and confidence you need to guide your clients toward confident approvals and stunning finished spaces. 

Why Clients Hesitate—And How We Help You Overcome It 

Client buy-in on concrete isn’t always instant. Whether it’s uncertainty around cost, confusion about finishes, or concerns about maintenance, hesitation is common. Trueform’s approach is rooted in collaboration and education. We help you help them see the value and beauty of custom concrete. 

1. Tangible Designer Resources That Build Trust 

We know that visual and tactile tools are key to bridging the gap between vision and approval. That’s why we offer: 

• Concrete sample kits your clients can see and touch 
• Detailed case studies showcasing successful installs in commercial and residential spaces 

These resources aren’t just marketing tools—they’re confidence builders for clients on the fence. 

Pro Tip: Want to help your client visualize a custom vanity or concrete island in their space? Request a personalized sample kit today. 

2. High-Impact Visual Aids That Sell the Story 

Visualizing the final result is often the tipping point. That’s why we provide: 

• Install photography that shows how finishes look in real environments 
• Finish swatches that reflect real-light texture and tonal shifts 

These visual tools help clients move from “I’m not sure” to “I need this in my space.” 

3. Trade Support That Feels Like a Design Partner 

You’re not alone when fielding client questions or overcoming objections. Our expert team acts as an extension of yours, offering: 

• Direct support from responsive reps who can join presentations or answer technical questions 
• Custom quoting and lead time estimates to support project planning 
• Hands-on material guidance to help your specs feel seamless 

When your clients feel heard and informed, they’re far more likely to commit to the material. 

4. A Value Proposition That’s Easy to Sell 

Concrete isn’t just beautiful—it’s smart. We help you frame the decision around: 

• Durability – Our handcrafted concrete pieces are built to endure. 
• Sustainability – Sourced and made in the USA, with a low-waste production model. 
• Portfolio impact – Every custom piece is a story you’ll want to showcase. 

As a designer, your reputation is tied to the products you specify. With Trueform, you’re recommending materials that elevate your work and your brand. 

Why Designers Trust Trueform Concrete 

As makers, we see concrete as more than a medium—it’s an experience. Our commitment to craftsmanship, partnership, and precision allows us to offer not just products, but peace of mind. 

80% of our orders involve an architect or designer in the process. We get what you need, and we’re built to deliver on it—from concept to install. 

Ready to Get Your Client On Board? 

Don’t let hesitation hold back your project. Trueform gives you the tools, support, and story to win client confidence—and create something remarkable. 

Frequently Asked Questions 

What is the best way to convince clients to approve custom concrete? 

Visual storytelling and tactile samples are key. Clients often need to see and feel the material to understand its value. Trueform offers customizable sample kits, real-world case studies, and a responsive team that helps field technical or aesthetic concerns. 

How does Trueform support architects and interior designers? 

We provide trade-exclusive support, including design consultations, product customization, installation photography, finish swatches, and hands-on material advice. You’ll always have a partner in your corner. 

Is custom concrete too expensive for residential projects? 

Not necessarily. Custom concrete offers long-term durability and aesthetic impact, which translates into value over time. Our team can work within your budget to deliver something that enhances your client’s space and investment. 

Want to see how other designers have used concrete? Download our whitepaper.